Innova is your complete creative and strategic resource for new-product development.
Concept Development. We create, write, and illustrate concepts that present the unique selling proposition of new product ideas in ways that let consumers evaluate the products accurately. We call these "transparent concept boards," because they let consumers see through to the benefits, instead of getting in the way of them.
Name Development. The right name is the most efficient form of mass communication, a word or two that says everything. We've developed a language-based approach that reveals the resources of the English language that are appropriate to the project. Then we innovate with those core words, combining and altering them. Our goal is to create a name that captures the principal benefit in a persuasive, immediately memorable, and consumer-friendly way.
Original Product Ideas. We generate original new-product ideas that satisfy unmet and emerging consumer needs in your marketing category or categories. When the opportunity is there, we develop products that create new categories.
Line Extensions. Innova offers a proprietary approach to leveraging brands into extensions that offer the most promise of success.
Expert Test Commercials. When requested, we create and produce test commercials that present new products and services clearly and dramatically.
Strategic Insights. By sophisticated analysis of your marketing research and technical capabilities, we develop strategic insights that serve as the basis of optimal creative development.
Entire Corporate New-Product Strategies & Programs. With expertise in all phases of new-product development, Innova has the ability to create an entire new-product strategy and program for your company. Our goal is to help you put in place an efficient system that produces a steady flow of innovative new products, based on marketing insights and your technical capabilities. Then we develop the creative work to present them to consumers to measure their appeal. Finally, we help you introduce the products that have met preset action standards in ways that lead to success in the marketplace.
Introductory Television, Radio, and Print Advertising. Innova has created high-scoring advertising as a component of new-product development since the beginning and, if requested, we can create it for you. At this stage, we can also work in a complimentary way with your advertising agency.
Success comes from creative innovation. Creative innovation comes from Innova.
To learn more about how we can help you, E-mail us at new@innovanpc.com
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